These Homegrown Brands Are Creating Stunning Occasion Wear That You Need to See
- Ria Baijal
- Oct 7, 2023
- 3 min read
Updated: Dec 22, 2023
Looking for stunning Indian wear for the wedding season? Check out these up-and-coming designers in India as their creations are sure to turn heads at any wedding.
Festive occasions are the perfect time to unearth your most elaborate lehengas and saris. But while we love the maximalist appeal of these traditional garments, the definition of festive wear is evolving.
So whether you're looking for a lehenga to wear to a wedding or a sari to wear to a family gathering, these labels have you covered. Consider them your go-to for Indian wear that will take you through festivities and beyond on your trip to India.
Designers to Add Under Your Radar
Label Earthen
Label Earthen is a clothing brand that stands for "born from the earth." Their designs are inspired by the raw, coarse, yet warm and gentle textures of nature. The brand offers a range of easy, effortless, and classic clothing that is all about clean cuts and relaxed silhouettes.
Label Earthen's clothes are made from natural fabrics such as cotton, silk, and linen. If you’re flying to India and looking for comfortable yet flattering clothes to dress up or down for any occasion, Label Earthen is the brand for you.
Shop on- https://labelearthen.com/
November Noon
Looking for festive wear that's both stylish and understated? Look no further than November Noon.
This label creates modern-day essentials that are inspired by timeless textiles and timely silhouettes. Each piece is faultless, whether it's a handwoven Tanchoi silk jumpsuit or a Mashru jacket woven in Benares. And because November Noon collaborates with local artisans and supports indigenous crafting traditions, you can feel good about wearing their clothes.
Shop on- https://novembernoon.com/
Aisha Rao
Aisha Rao’s hallmark involves the appliqué method for designing clothes. It combines huge designs and bright colors with a tedious overlay of aari, zardozi, and macrame to produce an eclectic blend of delicate and maximalist aesthetics.
Aisha's lehengas are a must-have for every Indian bride with millennial sensibilities and a desire for tradition on her wedding day. If you're planning a trip to India, be sure to add a lehenga from Aisha's collection to your shopping list.
Shop on- https://aisharao.com/
Archana Jaju
Archana Jaju’s work is a dazzling blend of Indian handloom and handicrafts. In collaboration with artisans from across the country, she creates stunning and one-of-a-kind sarees and dupattas. These pieces showcase unique combinations of crafts and looms, with meticulous attention to the smallest details. This makes them truly distinctive.
Shop on- https://archanajaju.com/
Aseem Kapoor
Aseem Kapoor learned the ins and outs of the fashion industry under the tutelage of renowned couturier Tarun Tahiliani. The designer now transforms lush fabrics and earthy tones into contemporary silhouettes, infusing them with resist-dye-inspired prints for a recurring touch of ethnic flair.
Shop on- https://www.ensembleindia.com/
Claraché
Shivani Kapoor, the founder of Claraché has a gender-fluid label that features colorful, oversized clothing in playful prints for all body-types. Inspired by the fashion trends of the 1960s and 1970s, Claraché is the perfect brand for anyone who wants to express their individuality and feel confident in their own skin.
Shop on- https://www.clarache.in/
Rishi and Vibhuti
Dori braids, tassels, balloon sleeves, and a kaleidoscope of colors—the designs of this doctor-designer duo are anything but boring. Their work is part bohemian, part whimsical, and always full of drama. From their signature dori braids to their oversized balloon sleeves, these designers never shy away from making a statement. Their clothes are sure to turn heads, and they're perfect for anyone who wants to add a touch of excitement to their wardrobe.
Shop on- https://rishiandvibhuti.com/
Mira
If you love floral-printed, delicate clothing in pastel shades, then you need to check out Mira. The label creates modern-day wardrobe staples that are sustainable, seasonless, and versatile—you can wear them for years to come. Whether you're dressing up for an intimate festive occasion or need something chic for work, Mira's block-printed kurtas, palazzos, and dresses will make you stand out in the room.
Key Takeaway
The next big thing in occasion wear is here, and it's coming from these homegrown brands. Be ahead of the curve and check them out on your trip to India!
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